What to know. How to think. Where to start.


"Books like this are brief tutorials in the art of seeing, a skill useful in every aspect of life on the planet."

—Susan Salter Reynolds, The Los Angeles Times
on 101 Things I Learned in Architecture School

The 101 Things I Learned books are created for the beginning college student, but readers of all kinds turn to them for a first look—and an ongoing look—into a new field of interest. In each, the authors present 101 brief, clearly illustrated lessons that can be understood by the novice as well as pondered by the old pro. And their beautiful design makes them great to keep out on a table or give as a gift.

Published in more than thirty languages, the 101 Things I Learned books are critically acclaimed, worldwide bestsellers. 

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"101 Things I Learned" is a U.S. Registered Trademark, No. 3,978,593.
Copyright © by Matthew Frederick. All U.S. and international rights reserved.