What to know. How to think. Where to start.
in Business School May be temporarily unavailable. Second edition coming April 13, 2021 from Crown/Penguin Random House.
 
 

"...covers the entire range of topics that make for the stuff of a Wharton-styled education."
—CIO Insight101 

Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:
• key elements of organizational philosophy, structure, culture, and behavior
• ways to grow a business in new and existing markets
• why fast-growing companies may be chronically short on cash
• how to manage and interpret data when weighing a decision
• how to run a meeting most effectively
• how social and environmental responsibility can be good for business

101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.


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 About the Author
Michael W. Preis teaches at the University of Illinois and has been president and consultant in numerous businesses. He holds a Ph.D in Marketing from George Washington University and an MBA from Harvard. His expertise includes sales performance, industrial marketing, retail dynamics, and organizational strategy.


101 Things I Learned

                    in Business School
Photograph courtesy of Enigma Strategy and Branding  









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"101 Things I Learned" is a U.S. Registered Trademark, No. 3,978,593
Copyright © by Matthew Frederick. All U.S. and international rights reserved.