101 Things I Learned

What to know. How to think. Where to start.

in Product Design School

NEW! From the Crown Division of Penguin Random House

An engaging introduction to a vast field whose work surrounds us every day.

Product Design is not art, engineering, or craft, even as it calls for skills and understandings in these areas and more—psychology, history, cultural anthropology, physics, ergonomics, materials, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons in such topics as:
• why all design is performed in relation to the body
• why every product is part of a system
• the difference between being clever and gimmicky
• why notions of beauty are universal across cultures
• how to persuade through both storytelling and argument

101 Things I Learned® in Product Design School is for design students, professionals, and anyone wishing to better understand this complex field.

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About the Authors

Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago.

Martin Thaler practices globally as a product design consultant and is a studio professor at the Institute of Design, Illinois Institute of Technology.

Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the 101 Things I Learned series.

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