101 Things I Learned® Books for the sophisticated beginner
in Advertising School Coming Spring 2018 from Crown/Penguin Random House
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The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. 101 illustrated lessons offer clear, thoughtful insights into consumer psychology, media, audience targeting, and design. 101 Things I Learned in Advertising School will appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small business owners looking for ways to increase awareness of their brand.








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