101 Things I Learned® Books for the sophisticated beginner
in Advertising School Coming Spring 2018 from Crown / Penguin Random House

Become an author
of 101 Things I Learned
in Advertising School

Search ends Friday April 1, 2016

Help us create the next title in the bestselling, critically acclaimed 101 Things I Learned series.

"Books like this are brief tutorials in the art of seeing, a skill useful in every aspect of life on the planet."

—Susan Salter Reynolds, The Los Angeles Times
on 101 Things I Learned in Architecture School

March 16, 2016

We are now interviewing author candidates for 101 Things I Learned in Advertising School, to be released in 2018 by the Crown Publishing Group of Penguin Random House. You do not have to hold a degree in Advertising to be eligible for this opportunity, although you must have been trained in a closely allied field and be experienced in teaching and practicing Advertising.

The ideal author:
•   is expert at communicating complex ideas to beginning advertising students in everyday language
•   has 10+ years experience as a practitioner and college instructor
•   has knowledge and interests extending across and beyond the field of advertising, including marketing, branding, graphic communication, communications theory, ethics, and consumer psychology
•   has practiced professionally in advertising and is experienced in connecting theory to real-world situations
•   is organized, can write clearly, and can meet deadlines

The selected author will work closely with me over the next year to develop 101 lessons and illustrations for publication.
Additionally, the author will participate in the editorial process and assist in marketing the book upon its release. Compensation will include a competitive fee for text and drawing contributions and cover credit as the book’s primary author. Additionally, although this is a work-for-hire commission, you will be eligible for a share of royalties. Details will be made available following initial email contact.

If you are interested in this opportunity, please:
•   Review our published books. You can view several pages from each of the 101TIL books by clicking on the cover images at the bottom of this webpage. However, it is best to see the books in person as their format, content, and tone are unique. They can be found at nearly every Barnes & Noble and many independent bookstores.
•   Email a statement of interest to matt@101thingsilearned.com as soon as possible. Your resume will be helpful, but in many ways it is the least important thing. I am most interested in hearing how you think 101 Things I Learned in Advertising School will connect with its audience, and why you feel your knowledge, experience, and approach are suited to the project. Don't worry about crafting a highly polished statement,
but do provide more than a hastily written request for me to call you or check out your webpage.

Suitable candidates will be interviewed by phone. I have not set a deadline for candidate applications but will do so soon.

I hope to hear from you!

Matthew Frederick
Series Creator, Editor, and Illustrator
Click on the covers below for more information and to see inside the entire line of 101 Things I Learned books.

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