101 Things I Learned®
Books for the sophisticated beginner



"Books like this are brief tutorials in the art of seeing, a skill useful in every aspect of life on the planet."

—Susan Salter Reynolds, The Los Angeles Times
on 101 Things I Learned in Architecture School




The critically acclaimed 101 Things I Learned books are worldwide bestsellers that have been translated into twenty-five languages. Although aimed at the beginning college student, their unique, one-thing-at-a-time lessons appeal to everyone from general readers to experienced professionals. And their beautiful packaging makes them great to give as gifts.


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NEWS
New titles in Urban Design and Advertising are now available!

"
How to Fix Harrisburg":
Presentation and book signing
by Matthew Frederick in Harrisburg, PA on April 21, 2018. Info >

"
Future Hudson": Presentation and book signing by Matthew Frederick in Hudson, NY on May 24, 2018. More information coming soon.


Click on the covers for more information and to s
ee inside the 101 Things I Learned books.
101 Things I
                  Learned in Advertising School 101 Things I Learned in Architecture School 101 Things I Learned in Business School 101 Things I
                  Learned in Culinary School
101
                  Things I Learned in Engineering School
101 Things I Learned in Film School 101
                  Things I Learned in Law School 101
                  Things I Learned in Urban Design School
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"101 Things I Learned" is a U.S. Registered Trademark, No. 3,978,593.
Copyright © by Matthew Frederick. All U.S. and international rights reserved.